Jamie Anderson x MAI: JA Love



As a 21x X-Games medalist and 2x Olympic Gold medalist, Jamie has built a reputation as one of the best female snowboarders in the world. She also gives back to her community through an active hand in non-profits that promote mindful purchasing and charities assisting those in need all around the world. This includes the Jamie Anderson Foundation, a non-profit who’s mission is to support youth and their athletic dreams, inspiring them to become community and environmental leaders. From this collection, 10% of sales will be donated to the Jamie Anderson Foundation.

Hey Jamie! You've had a busy year of travel and contests. Can you tell us a bit about where you've been? And what's next as the winter season starts to wind down?

Yesss, it's been a crazy year to say the least! So thankful that Spring is here! Started out the year in Mammoth at Grand Prix and I was to happy to land first at! Then went to X Games in Aspen and snagged two silver medals... then I was off to China for the Olympics, which unfortunately didn't go so well, but I enjoyed the experience... got an amazing opportunity to go back up to Alaska late March which just lit me back up for free riding! And now I'm doing some end of year shoots with some partners, mostly in Europe, so thankful for all the experiences! Next is some much needed home time in Whistler & Tahoe. 

Tell us about your print, JA Love. What was your inspiration behind it

The inspiration behind the JA Loves design was nature driven! I love the blue earth color mixed with a Mandala design! I hope you guys love it as much as I do. 

We're excited about the opportunity to partner with you on this release and make a donation to your foundation. Can you share with us a it about your motivation or starting a non-profit?

Yes, I'm so thankful for this opportunity to shine light on my foundation and spread the love! I grew up in a big family and snowboarding wasn't totally on our agenda, through support of our community snowboarding truly changed my life! That's why I started the JA Foundation; to give back to kids in the Tahoe community who haven't had a chance to get on snow... we raise funds to help the youth get into sports and help cultivate a heathy and active lifestyle. We have been able to sponsor a lot of kids and can't wait to help more!

At MAI, our goal is to create an inspired and empowered community who follow their passions and live their dreams. As someone who is a role model and inspiration for so many, who or what inspires you? 

Agh, I am inspired by people who are living life passionately and purposefully! The youth inspires me and I want to help kids find their balance through sports. My sister and mom have been my inspiration and I have infinite gratitude to the sport and want to share it with more youngsters! Sports can change your life and I believe everyone should have an opportunity to get on the mountain. 

Anything else you'd like to add?

A huge thank you to MAI for this partnership and helping support this movement, you guys are amazing and I am so grateful! 

Photos by @averyswail (unless otherwise noted)

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